For many homeowners, their first experience with a hardwood floor sanding and refinishing job can be nerve-wracking. As a contractor, setting expectations and communicating clearly can make all the difference in how smoothly the project runs—and how satisfied the client is with the final result. In this guide, we’ll share talking points, debunk common misconceptions, and offer pro tips to help you educate your clients and avoid headaches during sand & refinish projects.

Set Clear Expectations Upfront

Let clients know what’s coming before the first machine hits the floor.

• Noise & Dust: Even with dust containment, it’s not a silent or mess-free process. Explain what systems you use (e.g., Bona DCS) to minimize mess.

• Timeline: Outline each phase of the project—from prep to dry time—and give honest time estimates. Build in a buffer for unexpected issues.

• Access: Make sure homeowners understand they’ll need to clear the area and might not be able to walk on the floors for a few days.

• Odors & Ventilation: Even with low-VOC finishes, there may be lingering smells. Recommend opening windows and using fans if possible.

Common Misconceptions to Address

• “You’re just putting on a fresh coat, right?”
  Explain the full process: sanding down to bare wood, sealing, finishing, and multiple drying periods.

• “It’ll look brand new!”
  While most floors come out looking beautiful, some deeper stains, water marks, or pet damage may not fully disappear. Be honest about what’s fixable and what isn’t.

• “The finish is dry—I can walk on it!”
  Clarify the difference between dry to the touch and fully cured. Walking too soon can ruin a great job.

Tips for Smoother Jobs

• Use a Pre-Job Checklist: Provide clients with a checklist for furniture removal, floor cleaning, and HVAC system shutoff.

• Document Pre-Existing Damage: Take photos beforehand to protect yourself and explain what can or can’t be corrected.

• Communicate Finish Options Clearly: Have samples ready and explain sheen levels (matte, satin, semi-gloss, gloss) and product benefits.

• Recommend Products: Suggest trusted finishes like Bona Traffic HD, Loba EasyFinish, or Basic Coatings StreetShoe NXT depending on their needs.

Bonus Tip: Send a Floor Care Guide

After the job is done, hand over a simple maintenance guide. This reinforces your professionalism and can prevent callbacks due to improper cleaning or wear. Check out our guide to floor care guides and consider leaving them a product like the Bona Hardwood Floor Care Kit in your handoff.

Helping your clients understand the sanding and refinishing process isn’t just good service—it’s good business. A little communication goes a long way in earning referrals, preventing complaints, and building a reputation for quality work.

Need quality finishes, abrasives, or dust containment tools for your next job? Browse City Floor Supply’s selection today.